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    <title>RevOps Dictionary</title>
    <link>https://revopsdictionary.com</link>
    <description>The definitive dictionary of Revenue Operations terminology, metrics, frameworks, and essays.</description>
    <language>en-us</language>
    <lastBuildDate>Tue, 14 Apr 2026 19:52:50 GMT</lastBuildDate>
    <atom:link href="https://revopsdictionary.com/feed.xml" rel="self" type="application/rss+xml"/>
    <ttl>60</ttl>
    
    <item>
      <title><![CDATA[MQL (Marketing Qualified Lead)]]></title>
      <link>https://revopsdictionary.com/term/mql-marketing-qualified-lead</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/mql-marketing-qualified-lead</guid>
      <description><![CDATA[A lead that marketing has determined meets certain criteria and is ready to be passed to sales for further qualification.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:48:10 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Forecast]]></title>
      <link>https://revopsdictionary.com/term/forecast</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/forecast</guid>
      <description><![CDATA[A prediction of revenue that will close in a given period, based on pipeline analysis and rep input.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:48:10 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Lead Scoring]]></title>
      <link>https://revopsdictionary.com/term/lead-scoring</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/lead-scoring</guid>
      <description><![CDATA[A methodology for ranking leads based on their likelihood to convert, using demographic and behavioral data.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:48:10 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[LTV (Lifetime Value)]]></title>
      <link>https://revopsdictionary.com/term/ltv-lifetime-value</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/ltv-lifetime-value</guid>
      <description><![CDATA[The total revenue a customer generates over their entire relationship with your company.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:45:41 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Churn]]></title>
      <link>https://revopsdictionary.com/term/churn</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/churn</guid>
      <description><![CDATA[The rate at which customers or revenue is lost over a period of time.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:45:40 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Quota]]></title>
      <link>https://revopsdictionary.com/term/quota</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/quota</guid>
      <description><![CDATA[A revenue or activity target assigned to a salesperson or team, typically set annually or quarterly.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:43:19 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Territory]]></title>
      <link>https://revopsdictionary.com/term/territory</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/territory</guid>
      <description><![CDATA[A defined set of accounts or geographic region assigned to a salesperson, designed to balance workload and opportunity.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:43:19 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[ICP (Ideal Customer Profile)]]></title>
      <link>https://revopsdictionary.com/term/icp-ideal-customer-profile</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/icp-ideal-customer-profile</guid>
      <description><![CDATA[A detailed description of the type of company that would benefit most from your product and be most valuable as a customer.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:43:19 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[TAM, SAM, SOM]]></title>
      <link>https://revopsdictionary.com/term/tam-sam-som</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/tam-sam-som</guid>
      <description><![CDATA[Three levels of market sizing -- Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:43:19 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[GRR (Gross Revenue Retention)]]></title>
      <link>https://revopsdictionary.com/term/grr-gross-revenue-retention</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/grr-gross-revenue-retention</guid>
      <description><![CDATA[The percentage of recurring revenue retained from existing customers, excluding expansion revenue -- measuring pure retention.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:41:21 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Logo Retention]]></title>
      <link>https://revopsdictionary.com/term/logo-retention</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/logo-retention</guid>
      <description><![CDATA[The percentage of customers (logos) retained over a period, regardless of revenue changes within those accounts.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:41:21 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[MEDDIC]]></title>
      <link>https://revopsdictionary.com/term/meddic</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/meddic</guid>
      <description><![CDATA[A B2B sales qualification framework focused on understanding the customer's Metrics, Economic Buyer, Decision criteria, Decision process, Identify pain, and Champion.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:41:21 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[NRR (Net Revenue Retention)]]></title>
      <link>https://revopsdictionary.com/term/nrr-net-revenue-retention</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/nrr-net-revenue-retention</guid>
      <description><![CDATA[The percentage of recurring revenue retained from existing customers over a period, including expansion, contraction, and churn.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:41:21 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[BANT]]></title>
      <link>https://revopsdictionary.com/term/bant</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/bant</guid>
      <description><![CDATA[A classic sales qualification framework assessing Budget, Authority, Need, and Timeline to determine if a prospect is worth pursuing.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:41:21 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Bottom of Funnel (BOFU)]]></title>
      <link>https://revopsdictionary.com/term/bottom-of-funnel-bofu</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/bottom-of-funnel-bofu</guid>
      <description><![CDATA[The decision stage of the marketing and sales funnel where prospects are ready to buy and need final validation to choose a vendor.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:37:12 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Top of Funnel (TOFU)]]></title>
      <link>https://revopsdictionary.com/term/top-of-funnel-tofu</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/top-of-funnel-tofu</guid>
      <description><![CDATA[The awareness stage of the marketing funnel where prospects first discover your company through broad-reach content and campaigns.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:37:11 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Middle of Funnel (MOFU)]]></title>
      <link>https://revopsdictionary.com/term/middle-of-funnel-mofu</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/middle-of-funnel-mofu</guid>
      <description><![CDATA[The consideration stage of the marketing funnel where prospects are actively evaluating solutions to their problem.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:37:11 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Account Executive (AE)]]></title>
      <link>https://revopsdictionary.com/term/account-executive-ae</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/account-executive-ae</guid>
      <description><![CDATA[A sales role responsible for running the full sales cycle from qualified meeting through closed deal.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:37:11 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[SDR (Sales Development Representative)]]></title>
      <link>https://revopsdictionary.com/term/sdr-sales-development-representative</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/sdr-sales-development-representative</guid>
      <description><![CDATA[An entry-level sales role focused on prospecting, qualifying leads, and booking meetings for Account Executives.]]></description>
      <pubDate>Mon, 13 Apr 2026 11:37:11 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[OTE (On-Target Earnings)]]></title>
      <link>https://revopsdictionary.com/term/ote-on-target-earnings</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/ote-on-target-earnings</guid>
      <description><![CDATA[The total expected compensation for a sales rep who achieves 100% of their quota, combining base salary and variable commission.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:55:06 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Mid-Market]]></title>
      <link>https://revopsdictionary.com/term/mid-market</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/mid-market</guid>
      <description><![CDATA[A market segment between SMB and Enterprise, typically companies with 200-2,000 employees requiring a blend of self-serve and sales-assisted motions.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:55:06 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Enterprise Sales]]></title>
      <link>https://revopsdictionary.com/term/enterprise-sales</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/enterprise-sales</guid>
      <description><![CDATA[A market segment and sales motion focused on large organizations with complex buying processes, multiple stakeholders, and high-value deals.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:55:05 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Annual Operating Plan (AOP)]]></title>
      <link>https://revopsdictionary.com/term/annual-operating-plan-aop</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/annual-operating-plan-aop</guid>
      <description><![CDATA[The comprehensive yearly plan that defines revenue targets, headcount, budgets, and the strategy to achieve company goals.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:55:05 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[SMB (Small and Medium Business)]]></title>
      <link>https://revopsdictionary.com/term/smb-small-and-medium-business</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/smb-small-and-medium-business</guid>
      <description><![CDATA[A market segment consisting of smaller companies, typically characterized by faster sales cycles, lower deal values, and self-serve or inside sales motions.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:55:05 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Channel Sales]]></title>
      <link>https://revopsdictionary.com/term/channel-sales</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/channel-sales</guid>
      <description><![CDATA[A sales strategy where you sell through third-party partners such as resellers, distributors, or referral partners rather than directly.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:49:36 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Horizontal SaaS]]></title>
      <link>https://revopsdictionary.com/term/horizontal-saas</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/horizontal-saas</guid>
      <description><![CDATA[Software that serves a common function across all industries rather than solving problems specific to one vertical.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:49:36 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Inbound Marketing]]></title>
      <link>https://revopsdictionary.com/term/inbound-marketing</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/inbound-marketing</guid>
      <description><![CDATA[A marketing strategy that attracts customers through valuable content and experiences rather than interruptive advertising.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:49:36 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Vertical SaaS]]></title>
      <link>https://revopsdictionary.com/term/vertical-saas</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/vertical-saas</guid>
      <description><![CDATA[Software built specifically for one industry, with features, workflows, and language tailored to that vertical.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:49:36 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Outbound Sales]]></title>
      <link>https://revopsdictionary.com/term/outbound-sales</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/outbound-sales</guid>
      <description><![CDATA[A sales strategy where reps proactively reach out to prospects rather than waiting for inbound interest.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:49:36 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Free Trial]]></title>
      <link>https://revopsdictionary.com/term/free-trial</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/free-trial</guid>
      <description><![CDATA[A time-limited period where prospects can use the full product for free before deciding to purchase.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:45:56 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Freemium]]></title>
      <link>https://revopsdictionary.com/term/freemium</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/freemium</guid>
      <description><![CDATA[A business model where a basic version of the product is free forever, with paid tiers for advanced features or higher usage.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:45:56 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Usage-Based Pricing]]></title>
      <link>https://revopsdictionary.com/term/usage-based-pricing</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/usage-based-pricing</guid>
      <description><![CDATA[A pricing model where customers pay based on how much they use the product rather than a flat subscription fee.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:45:56 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Sales-Led Growth (SLG)]]></title>
      <link>https://revopsdictionary.com/term/sales-led-growth-slg</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/sales-led-growth-slg</guid>
      <description><![CDATA[A go-to-market strategy where sales teams are the primary driver of customer acquisition and revenue growth.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:43:28 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Gross Bookings]]></title>
      <link>https://revopsdictionary.com/term/gross-bookings</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/gross-bookings</guid>
      <description><![CDATA[The total contract value of all new, renewal, and expansion deals signed in a period before accounting for churn or contraction.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:26:09 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Segmentation]]></title>
      <link>https://revopsdictionary.com/term/segmentation</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/segmentation</guid>
      <description><![CDATA[The practice of dividing customers, prospects, or markets into distinct groups based on shared characteristics to tailor go-to-market strategy.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:26:09 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Account Scoring]]></title>
      <link>https://revopsdictionary.com/term/account-scoring</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/account-scoring</guid>
      <description><![CDATA[A model that ranks accounts by their likelihood to buy, expand, or churn based on firmographic, behavioral, and engagement data at the account level.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:26:09 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Competitive Intelligence]]></title>
      <link>https://revopsdictionary.com/term/competitive-intelligence</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/competitive-intelligence</guid>
      <description><![CDATA[The systematic collection, analysis, and distribution of information about competitors to inform sales strategy, product positioning, and pricing decisions.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:26:09 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Dunning]]></title>
      <link>https://revopsdictionary.com/term/dunning</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/dunning</guid>
      <description><![CDATA[The process of recovering failed subscription payments through automated retry logic, customer notifications, and payment method update prompts.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:26:09 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Product Qualified Lead]]></title>
      <link>https://revopsdictionary.com/term/product-qualified-lead</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/product-qualified-lead</guid>
      <description><![CDATA[A lead that has demonstrated buying intent through meaningful product usage, such as completing key actions in a free trial or freemium product.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:26:09 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Customer Effort Score]]></title>
      <link>https://revopsdictionary.com/term/customer-effort-score</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/customer-effort-score</guid>
      <description><![CDATA[A metric that measures how easy it is for customers to interact with a company, resolve issues, or achieve their goals with the product.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:10:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Cohort Analysis]]></title>
      <link>https://revopsdictionary.com/term/cohort-analysis</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/cohort-analysis</guid>
      <description><![CDATA[An analytical method that groups customers by a shared characteristic or time period to track how their behavior changes over time.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:10:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Attach Rate]]></title>
      <link>https://revopsdictionary.com/term/attach-rate</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/attach-rate</guid>
      <description><![CDATA[The percentage of customers who purchase an additional product or module beyond the initial purchase, measuring multi-product adoption.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:10:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Win/Loss Analysis]]></title>
      <link>https://revopsdictionary.com/term/win-loss-analysis</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/win-loss-analysis</guid>
      <description><![CDATA[A structured process for reviewing closed deals to understand why opportunities were won or lost, used to improve sales strategy and competitive positioning.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:10:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Sales Enablement]]></title>
      <link>https://revopsdictionary.com/term/sales-enablement</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/sales-enablement</guid>
      <description><![CDATA[The function responsible for equipping sales teams with the content, training, tools, and processes needed to sell effectively.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:10:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Demand Waterfall]]></title>
      <link>https://revopsdictionary.com/term/demand-waterfall</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/demand-waterfall</guid>
      <description><![CDATA[A framework originally developed by SiriusDecisions that defines the stages a lead passes through from initial inquiry to qualified opportunity.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:10:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Quota-to-OTE Ratio]]></title>
      <link>https://revopsdictionary.com/term/quota-to-ote-ratio</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/quota-to-ote-ratio</guid>
      <description><![CDATA[The ratio of a sales rep's annual quota to their on-target earnings, used to evaluate whether quotas are appropriately set relative to compensation.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:07:38 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Marketing Sourced Pipeline]]></title>
      <link>https://revopsdictionary.com/term/marketing-sourced-pipeline</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/marketing-sourced-pipeline</guid>
      <description><![CDATA[Pipeline where the first touch or lead creation was directly attributed to a marketing activity, meaning marketing created the opportunity.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:07:38 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Marketing Influenced Pipeline]]></title>
      <link>https://revopsdictionary.com/term/marketing-influenced-pipeline</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/marketing-influenced-pipeline</guid>
      <description><![CDATA[Pipeline where at least one marketing touchpoint occurred during the buyer journey, regardless of whether marketing created the initial lead.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:07:38 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Average Deal Size]]></title>
      <link>https://revopsdictionary.com/term/average-deal-size</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/average-deal-size</guid>
      <description><![CDATA[The mean contract value of closed-won deals, used for pipeline modeling, forecasting, and segmentation analysis.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:07:38 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Revenue per Rep]]></title>
      <link>https://revopsdictionary.com/term/revenue-per-rep</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/revenue-per-rep</guid>
      <description><![CDATA[The average revenue generated per quota-carrying sales rep, used to benchmark individual productivity and inform capacity planning.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:07:38 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Cost per Acquisition]]></title>
      <link>https://revopsdictionary.com/term/cost-per-acquisition</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/cost-per-acquisition</guid>
      <description><![CDATA[The cost to acquire a single customer or lead through a specific marketing campaign or channel, distinct from the blended CAC metric.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:07:38 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Expansion MRR]]></title>
      <link>https://revopsdictionary.com/term/expansion-mrr</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/expansion-mrr</guid>
      <description><![CDATA[The additional monthly recurring revenue generated from existing customers through upsells, cross-sells, and plan upgrades.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:03:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Gross Margin]]></title>
      <link>https://revopsdictionary.com/term/gross-margin</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/gross-margin</guid>
      <description><![CDATA[The percentage of revenue remaining after subtracting the cost of goods sold (COGS), measuring the profitability of core operations.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:03:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Revenue per Employee]]></title>
      <link>https://revopsdictionary.com/term/revenue-per-employee</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/revenue-per-employee</guid>
      <description><![CDATA[Total revenue divided by headcount, used as an efficiency benchmark to evaluate how productively a company converts talent into revenue.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:03:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[SaaS Quick Ratio]]></title>
      <link>https://revopsdictionary.com/term/saas-quick-ratio</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/saas-quick-ratio</guid>
      <description><![CDATA[The ratio of revenue growth to revenue contraction, calculated as (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR).]]></description>
      <pubDate>Thu, 26 Feb 2026 13:03:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Contraction MRR]]></title>
      <link>https://revopsdictionary.com/term/contraction-mrr</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/contraction-mrr</guid>
      <description><![CDATA[The reduction in monthly recurring revenue from existing customers due to downgrades, seat reductions, or discount increases.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:03:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Net New ARR]]></title>
      <link>https://revopsdictionary.com/term/net-new-arr</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/net-new-arr</guid>
      <description><![CDATA[The total change in ARR over a period, calculated as New ARR + Expansion ARR - Churned ARR - Contraction ARR.]]></description>
      <pubDate>Thu, 26 Feb 2026 13:03:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[LTV:CAC Ratio]]></title>
      <link>https://revopsdictionary.com/term/ltv-cac-ratio</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/ltv-cac-ratio</guid>
      <description><![CDATA[The ratio of Customer Lifetime Value to Customer Acquisition Cost. The most important efficiency ratio in SaaS -- it tells you whether each customer is worth more than it costs to acquire them. A healthy ratio is 3:1 or higher, meaning each dollar spent on acquisition returns three dollars in lifetime value.]]></description>
      <pubDate>Mon, 16 Feb 2026 11:15:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[NPS (Net Promoter Score)]]></title>
      <link>https://revopsdictionary.com/term/nps-net-promoter-score</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/nps-net-promoter-score</guid>
      <description><![CDATA[A customer satisfaction metric that measures how likely customers are to recommend your product to others, scored from -100 to +100. Calculated by subtracting the percentage of detractors (0-6 rating) from the percentage of promoters (9-10 rating). NPS is a leading indicator of retention, expansion, and referral potential.]]></description>
      <pubDate>Mon, 16 Feb 2026 11:15:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Expansion Revenue]]></title>
      <link>https://revopsdictionary.com/term/expansion-revenue</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/expansion-revenue</guid>
      <description><![CDATA[Revenue growth from existing customers through upsells, cross-sells, seat additions, and usage increases. Expansion revenue is the engine behind net revenue retention above 100%. Companies with strong expansion motions can grow even with moderate new logo acquisition because existing customers spend more over time.]]></description>
      <pubDate>Mon, 16 Feb 2026 11:15:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Marketing ROI]]></title>
      <link>https://revopsdictionary.com/term/marketing-roi</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/marketing-roi</guid>
      <description><![CDATA[The return on investment from marketing spend, calculated as pipeline or revenue generated divided by total marketing cost. Marketing ROI connects spend to revenue outcomes and is the top-level metric marketing leaders use to justify budget, optimize channel mix, and demonstrate impact to the board.]]></description>
      <pubDate>Mon, 16 Feb 2026 11:15:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[ARPA (Average Revenue Per Account)]]></title>
      <link>https://revopsdictionary.com/term/arpa-average-revenue-per-account</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/arpa-average-revenue-per-account</guid>
      <description><![CDATA[The average monthly or annual revenue generated per customer account. Unlike ACV (which measures new deal value) or ASP (which measures closing price), ARPA reflects the ongoing revenue contribution of the entire customer base, including expansion and contraction over time.]]></description>
      <pubDate>Mon, 16 Feb 2026 11:15:22 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Annual Planning]]></title>
      <link>https://revopsdictionary.com/term/annual-planning</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/annual-planning</guid>
      <description><![CDATA[The yearly process of setting revenue targets, building capacity models, designing territories, finalizing comp plans, and allocating budgets across the revenue org. RevOps typically owns the modeling and cross-functional coordination.]]></description>
      <pubDate>Mon, 16 Feb 2026 10:48:56 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Discovery Call]]></title>
      <link>https://revopsdictionary.com/term/discovery-call</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/discovery-call</guid>
      <description><![CDATA[The first substantive conversation between a seller and a prospect, focused on understanding the buyer's situation, pain, and desired outcomes. The quality of discovery directly predicts deal velocity and win rate.]]></description>
      <pubDate>Mon, 16 Feb 2026 10:48:56 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Onboarding]]></title>
      <link>https://revopsdictionary.com/term/onboarding</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/onboarding</guid>
      <description><![CDATA[The structured process of getting a new customer from signed contract to first value. Includes implementation, training, data migration, and success planning. Poor onboarding is the leading predictor of early churn.]]></description>
      <pubDate>Mon, 16 Feb 2026 10:48:56 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Integration Layer]]></title>
      <link>https://revopsdictionary.com/term/integration-layer</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/integration-layer</guid>
      <description><![CDATA[The middleware and APIs that connect revenue systems to each other -- CRM to MAP, MAP to data warehouse, CPQ to billing. RevOps designs and maintains the integration layer to ensure data flows accurately between tools.]]></description>
      <pubDate>Mon, 16 Feb 2026 10:48:56 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Sales Accepted Lead (SAL)]]></title>
      <link>https://revopsdictionary.com/term/sales-accepted-lead-sal</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/sales-accepted-lead-sal</guid>
      <description><![CDATA[A lead that has been reviewed and accepted by sales as meeting the minimum criteria for outreach. The SAL stage sits between MQL and SQL, serving as the formal handoff point where sales agrees to work the lead.]]></description>
      <pubDate>Mon, 16 Feb 2026 10:48:56 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[QBR (Quarterly Business Review)]]></title>
      <link>https://revopsdictionary.com/term/qbr-quarterly-business-review</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/qbr-quarterly-business-review</guid>
      <description><![CDATA[A structured meeting between a CSM and customer to review outcomes, usage, ROI, and roadmap. A core retention and expansion mechanism.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:51 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Mutual Action Plan]]></title>
      <link>https://revopsdictionary.com/term/mutual-action-plan</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/mutual-action-plan</guid>
      <description><![CDATA[A shared document between buyer and seller outlining milestones, owners, and timelines needed to complete a deal. Reduces deal slippage by creating joint accountability.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:51 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[SQL (Sales Qualified Lead)]]></title>
      <link>https://revopsdictionary.com/term/sql-sales-qualified-lead</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/sql-sales-qualified-lead</guid>
      <description><![CDATA[A lead that sales has accepted and validated as a real opportunity worth pursuing, based on direct conversation and qualification criteria.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:51 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Time-to-Value (TTV)]]></title>
      <link>https://revopsdictionary.com/term/time-to-value-ttv</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/time-to-value-ttv</guid>
      <description><![CDATA[How quickly a new customer reaches their first meaningful outcome after signing. Shorter TTV correlates with higher retention and expansion.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:51 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[MQL (Marketing Qualified Lead)]]></title>
      <link>https://revopsdictionary.com/term/mql-marketing-qualified-lead</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/mql-marketing-qualified-lead</guid>
      <description><![CDATA[A lead that has met predefined engagement and fit thresholds set by marketing, indicating readiness for sales follow-up. One of the most debated handoff points in RevOps.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:51 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Renewal Rate]]></title>
      <link>https://revopsdictionary.com/term/renewal-rate</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/renewal-rate</guid>
      <description><![CDATA[The percentage of contracts that renew at the end of their term. Can be measured by logo count or dollar value.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:51 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Compensation Plan (Comp Plan)]]></title>
      <link>https://revopsdictionary.com/term/compensation-plan-comp-plan</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/compensation-plan-comp-plan</guid>
      <description><![CDATA[The structure defining how reps earn variable pay, including base/variable split, quota, accelerators, decelerators, and clawbacks. RevOps typically models and administers comp plans.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:29 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Demand Generation]]></title>
      <link>https://revopsdictionary.com/term/demand-generation</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/demand-generation</guid>
      <description><![CDATA[The set of marketing programs designed to create awareness and drive qualified pipeline. Distinct from lead gen in that it focuses on creating demand, not just capturing it.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:29 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Marketing Automation Platform (MAP)]]></title>
      <link>https://revopsdictionary.com/term/marketing-automation-platform-map</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/marketing-automation-platform-map</guid>
      <description><![CDATA[Software (e.g., HubSpot, Marketo) that automates campaign execution, lead nurturing, scoring, and attribution. A core system in the RevOps tech stack.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:29 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Multi-Threading]]></title>
      <link>https://revopsdictionary.com/term/multi-threading</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/multi-threading</guid>
      <description><![CDATA[The practice of building relationships with multiple stakeholders within a prospect account rather than relying on a single champion. Reduces single-thread risk.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:29 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[SPIFF]]></title>
      <link>https://revopsdictionary.com/term/spiff</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/spiff</guid>
      <description><![CDATA[A short-term incentive bonus paid to reps for selling a specific product, hitting a micro-goal, or driving a strategic behavior. Used tactically to shift rep focus.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:29 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Data Governance]]></title>
      <link>https://revopsdictionary.com/term/data-governance</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/data-governance</guid>
      <description><![CDATA[The policies, standards, and accountability structures that ensure data across revenue systems is accurate, consistent, secure, and compliant. Goes beyond hygiene to include ownership and access controls.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:29 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Revenue Funnel]]></title>
      <link>https://revopsdictionary.com/term/revenue-funnel</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/revenue-funnel</guid>
      <description><![CDATA[The staged visualization of how prospects move from awareness to closed revenue, with defined entry/exit criteria and conversion benchmarks at each stage.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:52:29 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Forecast Accuracy]]></title>
      <link>https://revopsdictionary.com/term/forecast-accuracy</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/forecast-accuracy</guid>
      <description><![CDATA[The percentage difference between predicted revenue and actual closed revenue for a given period. Measures how reliable the forecasting process is. RevOps owns the methodology and tracking.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:33 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Logo Retention Rate]]></title>
      <link>https://revopsdictionary.com/term/logo-retention-rate</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/logo-retention-rate</guid>
      <description><![CDATA[The percentage of customer accounts retained over a period, regardless of revenue changes within those accounts. Measures the breadth of churn independent of deal size.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:32 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Bookings]]></title>
      <link>https://revopsdictionary.com/term/bookings</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/bookings</guid>
      <description><![CDATA[The total value of new contracts signed in a period, including new business, renewals, and expansions. Distinct from revenue, which is recognized over the contract term.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:32 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Average Contract Value (ACV)]]></title>
      <link>https://revopsdictionary.com/term/average-contract-value-acv</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/average-contract-value-acv</guid>
      <description><![CDATA[The annualized value of a single contract. For multi-year deals, ACV normalizes the total contract value to a per-year figure for consistent comparison.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:32 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Lead Response Time]]></title>
      <link>https://revopsdictionary.com/term/lead-response-time</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/lead-response-time</guid>
      <description><![CDATA[The average time between an inbound lead submission and the first sales outreach. Research shows response within 5 minutes increases qualification rates by 10x.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:31 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Net Dollar Retention (NDR)]]></title>
      <link>https://revopsdictionary.com/term/net-dollar-retention-ndr</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/net-dollar-retention-ndr</guid>
      <description><![CDATA[The total revenue from a cohort of customers at the end of a period compared to the start, including expansion, contraction, and churn. Functionally equivalent to NRR, often used interchangeably.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:31 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[SQL-to-Close Rate]]></title>
      <link>https://revopsdictionary.com/term/sql-to-close-rate</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/sql-to-close-rate</guid>
      <description><![CDATA[The percentage of Sales Qualified Leads that convert to closed-won deals. Measures the effectiveness of the sales process after marketing handoff.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:31 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Sales Efficiency Ratio]]></title>
      <link>https://revopsdictionary.com/term/sales-efficiency-ratio</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/sales-efficiency-ratio</guid>
      <description><![CDATA[Net new ARR divided by total sales and marketing cost. Measures how efficiently the revenue org converts spend into recurring revenue. A ratio above 1.0 means each dollar spent generates more than a dollar of ARR.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:31 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Burn Multiple]]></title>
      <link>https://revopsdictionary.com/term/burn-multiple</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/burn-multiple</guid>
      <description><![CDATA[Net cash burned divided by net new ARR. Measures capital efficiency -- how many dollars are burned to generate each dollar of new revenue. Lower is better; under 2x is considered efficient.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:31 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Cost Per Lead (CPL)]]></title>
      <link>https://revopsdictionary.com/term/cost-per-lead-cpl</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/cost-per-lead-cpl</guid>
      <description><![CDATA[Total marketing spend on a campaign or channel divided by the number of leads generated. A foundational efficiency metric for demand generation.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:31 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Product-Led Growth (PLG)]]></title>
      <link>https://revopsdictionary.com/term/product-led-growth-plg</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/product-led-growth-plg</guid>
      <description><![CDATA[A go-to-market strategy where the product itself drives acquisition, conversion, and expansion. Users experience value before talking to sales. RevOps builds the instrumentation layer that connects product usage to revenue outcomes.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[OKRs for Revenue]]></title>
      <link>https://revopsdictionary.com/term/okrs-for-revenue</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/okrs-for-revenue</guid>
      <description><![CDATA[The application of Objectives and Key Results to revenue functions. Aligns sales, marketing, and CS around shared outcomes rather than siloed activity targets. RevOps typically owns the measurement layer.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Jobs to Be Done (JTBD)]]></title>
      <link>https://revopsdictionary.com/term/jobs-to-be-done-jtbd</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/jobs-to-be-done-jtbd</guid>
      <description><![CDATA[A framework for understanding why customers buy based on the functional, emotional, and social jobs they are trying to accomplish. RevOps uses JTBD to align messaging, segmentation, and product positioning across the funnel.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Weighted Pipeline]]></title>
      <link>https://revopsdictionary.com/term/weighted-pipeline</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/weighted-pipeline</guid>
      <description><![CDATA[A forecasting method that multiplies each deal's value by its probability of closing based on stage. A $100K deal at 40% probability contributes $40K to the weighted forecast.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Ideal Customer Profile (ICP)]]></title>
      <link>https://revopsdictionary.com/term/ideal-customer-profile-icp</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/ideal-customer-profile-icp</guid>
      <description><![CDATA[A data-driven description of the company that gets the most value from your product. Defined by firmographic, technographic, and behavioral attributes. RevOps uses the ICP to align targeting, scoring, and territory assignment.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Revenue Maturity Model]]></title>
      <link>https://revopsdictionary.com/term/revenue-maturity-model</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/revenue-maturity-model</guid>
      <description><![CDATA[A staged assessment of how sophisticated an organization's revenue operations are -- from ad-hoc and reactive (Stage 1) to predictive and fully integrated (Stage 5). Used to diagnose gaps and prioritize improvements.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Waterfall Model]]></title>
      <link>https://revopsdictionary.com/term/waterfall-model</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/waterfall-model</guid>
      <description><![CDATA[A demand generation framework that tracks how marketing-sourced leads flow through sequential stages -- from raw inquiries to MQLs, SALs, SQLs, and pipeline -- with clear conversion benchmarks at each step.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Champion/Challenger Testing]]></title>
      <link>https://revopsdictionary.com/term/champion-challenger-testing</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/champion-challenger-testing</guid>
      <description><![CDATA[A methodology for testing process changes by running a new approach (challenger) against the current standard (champion) with a subset of reps, then measuring which performs better before rolling out org-wide.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[Land and Expand]]></title>
      <link>https://revopsdictionary.com/term/land-and-expand</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/land-and-expand</guid>
      <description><![CDATA[A go-to-market motion where you close a small initial deal (land) then systematically grow the account through upsells, cross-sells, and seat expansion (expand).]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
    <item>
      <title><![CDATA[SPICED]]></title>
      <link>https://revopsdictionary.com/term/spiced</link>
      <guid isPermaLink="true">https://revopsdictionary.com/term/spiced</guid>
      <description><![CDATA[A deal qualification framework: Situation, Pain, Impact, Critical Event, Decision. Focuses on understanding the buyer's world rather than checking boxes about budget or authority.]]></description>
      <pubDate>Mon, 09 Feb 2026 11:47:30 GMT</pubDate>
      <category>term</category>
    </item>
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