SMB (Small and Medium Business)
Concept
A market segment consisting of smaller companies, typically characterized by faster sales cycles, lower deal values, and self-serve or inside sales motions.
SMB (Small and Medium Business)
SMB (Small and Medium Business) is a market segment consisting of smaller companies. While definitions vary, SMB typically means companies with fewer than 200 employees or under $50M in annual revenue.
SMB Segment Characteristics
| Dimension | SMB Profile |
|-----------|-------------|