The RevOps Operating Model
Structure, Scope, and Stakeholders
How RevOps functions within an organization - reporting structures, scope of responsibility, and how to interface with stakeholders across the business.
40 minutes
4 sections
Learning Objectives
- Describe common RevOps reporting structures and their tradeoffs
- Map the RevOps scope of responsibility across the revenue lifecycle
- Identify key stakeholders and their priorities
- Understand the RevOps career ladder
Chapter Sections
2.1
Reporting Structures
CRO, COO, CFO - where RevOps reports and why it matters.
2.2
Scope of Responsibility
Process, technology, data, enablement, analytics - the five pillars.
2.3
Stakeholder Management
Working with Sales, Marketing, CS, Finance, Product, and the C-suite.
2.4
The RevOps Career Ladder
From analyst to VP: skills, titles, and progression paths.
Exercises
Stakeholder Map
Create a stakeholder map for RevOps at your company, identifying each stakeholder's priorities and pain points.
Role Definition
Write a job description for your ideal RevOps role. What would you own?
Previous
What is Revenue Operations?
Next
Revenue Metrics That Matter