GuidePart 5Chapter 14

Stakeholder Management

Working Across the Organization

RevOps lives at the intersection of multiple departments with competing priorities. Learn to navigate relationships and drive alignment.

45 minutes
4 sections
Learning Objectives
  • Map stakeholders and their priorities
  • Communicate effectively with different audiences
  • Manage conflicting requests
  • Build political capital
Chapter Sections
14.1

Stakeholder Mapping

Identifying stakeholders, their priorities, and their influence.

14.2

Communicating with Executives

Speaking the language of the C-suite.

14.3

Managing Conflicting Priorities

When Sales wants X and Marketing wants Y.

14.4

Building Political Capital

Earning trust and influence over time.

Exercises

Stakeholder Map

Create a detailed stakeholder map with influence and priority analysis.

application

Exec Update

Write a one-page executive update on RevOps progress and priorities.

synthesis

Previous

Designing Sales Compensation

Next

Change Management