BANT

BANT is a classic sales qualification framework used to quickly assess whether a prospect is worth pursuing. Developed by IBM, it evaluates four key criteria: Budget, Authority, Need, and Timeline. While sometimes considered outdated, BANT remains widely used for initial qualification.

BANT Framework

| Letter | Element | Key Question |

|--------|----------|----------------------------------------|

| B | Budget | Do they have money allocated for this? |

| A | Authority| Are you talking to a decision-maker? |

| N | Need | Do they have a problem you can solve? |

| T | Timeline | When do they need to make a decision? |