Buyer Intent
ConceptMarketing
Behavioral signals that indicate a prospect is actively researching or evaluating solutions. Sources include content consumption patterns, review site visits, competitor comparisons, and search activity.
Summary: What is Buyer Intent?
Buyer Intent is the set of signals showing that a prospect or account is actively researching or evaluating solutions in your category. These signals come from digital behaviors such as website visits, content consumption, and research activity captured by both your own systems and external data providers.
Types of Intent Signals
1. First-Party Intent
Signals captured from your own properties and products, including:
- Website visits and page views