Cost Per Lead (CPL)
MetricMarketing
Total marketing spend on a campaign or channel divided by the number of leads generated. A foundational efficiency metric for demand generation.
Cost Per Lead (CPL) is a core marketing efficiency metric that shows how much you spend to generate a single lead.
Definition
Cost Per Lead (CPL) = the total marketing spend required to generate one lead. It’s used to compare the cost-effectiveness of different channels, campaigns, and programs.