MQL (Marketing Qualified Lead)
Concept
A lead that marketing has determined meets certain criteria and is ready to be passed to sales for further qualification.
MQL (Marketing Qualified Lead)
MQL (Marketing Qualified Lead) is a lead that marketing has determined meets certain criteria and is ready for sales engagement. It's the handoff point between marketing and sales -- marketing says "this lead is worth your time." The MQL definition is one of the most important (and debated) agreements between marketing and sales.